DIGITAL MARKETING

Digital marketing encompasses a broad range of strategies and tactics aimed at promoting products or services using digital channels.Collaborating with influencers or individuals who have a significant following on social media to promote products or services.

 

Digital marketing business technology concept. Website advertisement email social media network, SEO, SEM video and mobile application icons in virtual screen.
  1. Search Engine Optimization (SEO): SEO involves optimizing a website to improve its visibility in search engine results. This includes keyword research, on-page optimization, backlink building, and technical SEO.
  2. Content Marketing: Creating and distributing valuable and relevant content to attract and engage a target audience. Content can take various forms, including blog posts, articles, videos, infographics, and more.
  3. Social Media Marketing: Leveraging social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to connect with the audience, build brand awareness, and promote products or services.
  4. Email Marketing: Sending targeted and personalized messages to a specific audience via email. Email marketing can include newsletters, promotional campaigns, and customer engagement messages.
  5. Pay-Per-Click (PPC) Advertising: Running paid advertisements on search engines or social media platforms. Advertisers pay a fee each time their ad is clicked. Google Ads and Facebook Ads are common platforms for PPC advertising